Work that delivers
From brand launches to product rollouts and lead gen campaigns, I’ve planned, built, and optimized marketing efforts across the full lifecycle. My work spans ideation, channel strategy, campaign planning, execution, and performance analysis — delivering measurable results across digital and in-person touchpoints.
Below are a few of my most impactful projects, followed by a breakdown of work across key channels. I’ve contributed to campaigns in finance, SaaS, real estate, home services, and DTC — supporting growth-stage startups, legacy brands, and everything in between.
Discovery 2024 – TruStage Virtual Conference
B2B Event Campaign | Full-funnel Strategy & Execution
Helped develop the event’s theme and creative direction, then led cross-channel execution — from early buzz to post-event follow-up. Drove awareness, registration, and retention through multi-touch content campaigns.
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+55% YoY attendance growth
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+96% lift in email performance
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Role: Campaign strategy, theme development, messaging framework, content execution
TruStage Payment Guard
Embedded Insurance Product | GTM Strategy
Led marketing support for the go-to-market launch and continued evolution of TruStage™ Payment Guard — an embedded insurance solution that helps protect consumers’ loan payments during unexpected life events.
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Shaped product positioning, campaign messaging, consumer education, and partner-facing materials
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Helped secure adoption by new credit union partners including PenFed, BCU, Patelco, and Excite Credit Union
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Supported a product that earned national recognition, including:
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Best in Biz Award – Most Innovative Product of the Year – Consumer
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Celent Model Insurer
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Banking Tech Awards USA Finalist – Best Embedded Finance Solution
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Role: GTM strategy, content development, channel planning, campaign execution (web, email, print, video)
Doroni Aerospace | StartEngine
eVTOL Startup | Brand Storytelling & Conversion Strategy
Helped position Doroni Aerospace — a cutting-edge eVTOL (electric vertical takeoff and landing) company — as an early-stage investment opportunity on StartEngine. Developed messaging that balanced visionary thinking with investor credibility.
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Raised nearly $1M from retail investors through StartEngine
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Framed a highly technical product with consumer-friendly, future-focused language to build excitement and trust
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Role: Investment page copy, positioning strategy, messaging hierarchy, collaboration with design and compliance teams
Red Leaf Coffee | StartEngine
Organic Coffee Brand | Crowdfunding Campaign & Investor Engagement
Positioned Red Leaf Coffee—Washington-based, community-rooted coffee chain—for investment success on StartEngine with clear storytelling and growth-focused messaging. Crafted a narrative that leaned into the brand’s regional strength, wellness-first mission, and expansion potential.
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Raised $687,971.98 from retail investors on StartEngine
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Delivered messaging that turned a regional favorite into a compelling national expansion story
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Role: Campaign strategy and messaging framework, digital copy development, creative alignment with brand values and investor goals
Core marketing channels
Beyond standout campaigns, I’ve led strategy and execution across core marketing channels — from one-off product launches to full-funnel campaigns.
Here’s a deeper look into my cross-functional experience by category:
Social Media
Campaigns that balance paid and organic strategy, creative direction, and performance optimization across platforms.
Event | Experiences
Messaging and creative for in-person activations, virtual events, and branded experiences.
Lifecycle communications, nurture sequences, and product-driven sends built to convert and retain.
Digital | Web
Landing pages, content hubs, and integrated digital experiences that align with SEO, UX, and conversion goals.