Brett Van Alstine
Digital Strategy | Content Marketing | Creative Leader
Phone: 920-609-4503
Email: blvanalstine@gmail.com
Location: Midwest
LinkedIn
ABOUT
Hi, I’m Brett—a content manager and creative strategist who helps brands grow through creative planning, cross-channel execution, and creative that performs. For the past 8 years, I’ve worked with brands of all sizes—from scrappy startups to national names—to turn smart ideas into marketing that connects and drives results.
From big-picture brand storytelling to targeted execution, I create authentic connections between brands and consumers at every touchpoint. Great content should do more than inform—it should earn trust, inspire action, and drive meaningful results.
Creative that connects
Strategy that scales
1. Connecting branding to bottom-line growth
From Fortune 500 companies to high-growth startups, I’ve led marketing strategies that tie brand storytelling to revenue goals. Whether driving a 55% YoY increase in virtual event attendance at TruStage or optimizing campaigns for StartEngine and The CE Shop, I build content ecosystems that perform.
2. Brand building is a system, not a slogan
With a decade of experience across B2B, B2C, and DTC, I unify marketing, sales, and creative teams around clear KPIs and audience insights. My strategic process builds influence from the inside out—ensuring every touchpoint delivers.
3. Intention into attention
By aligning brand values with customer motivations, I’ve helped financial brands like TruStage connect with next-gen investors and insurance shoppers alike—producing creative that builds trust, earns loyalty, and moves people to act.
4. Complex ideas into clear connections
Whether it's bringing a next-gen eVTOL to life for mainstream audiences or humanizing AI and cybersecurity platforms, I specialize in making the technical relatable. I distill complex subjects into clear, compelling stories that resonate—grounded in real-world use cases, everyday impact, and audience-first thinking.
5. Lean budgets into big impact
I’ve grown original content into six-figure revenue drivers and scaled lean budgets into campaigns that punch above their weight. With a sharp eye for strategy and creative execution, I deliver high-impact results without sacrificing quality.
6. Partner with purpose-driven teams
The best ideas are co-created. I partner with designers, developers, analysts, and stakeholders across departments to deliver breakthrough results. Whether in-house at TruStage or freelance for StartEngine, I work with brands that believe in making an impact.
WORK EXPERIENCE
TruStage - Marketing Content Manager
2022 - Present
- Led integrated B2C and B2B marketing strategies that aligned creative execution with business goals across key marketing channels.
- Manage junior copywriters and oversee external agency partners on creative projects to maintain brand consistency and high-quality output.
- Collaborate cross-functionally to elevate brand visibility and engagement in financial services.
StartEngine - Freelance Copywriter
2023 - 2024
- Developed high-converting content for 15+ equity crowdfunding campaigns, resulting in over $18M in funding for startups and small businesses.
- Wrote investor-focused campaign content across a diverse range of industries—including mobility tech, AI, healthcare, aerospace & defense, consumer products, hospitality, spirits, and sustainable solutions—tailoring narratives to resonate with distinct investor audiences.
- Collaborated with funding directors, onboarding managers, and founders to ensure seamless campaign execution and high-quality deliverables for successful Reg CF and Reg A launches.
The CE Shop - Senior Content & Social Media
2019 - 2022
- Developed and executed a comprehensive content strategy aligned with brand and business objectives, creating targeted content roadmaps.
- Created 1,265+ pieces of original content, driving a 60% increase in pageviews and generating over $120K in direct revenue in 2021.
- Produced and hosted the podcast Shop Talk: The Real Estate Show, growing it to 100K+ downloads across 90+ episodes, enhancing brand visibility and engagement.
CraftJack Inc. - Social Media Specialist
2017 - 2019
- Designed and executed data-driven social media strategies to increase brand awareness, engagement, and lead generation.
- Optimized Facebook ad strategy, increasing lead generation from 700 to 2,500 leads/month.
- Analyzed audience insights to create targeted campaigns that reached key customer segments.
- Launched and grew a YouTube channel from zero to over 1,000 subscribers, achieving monetization within the first year.
EDUCATION
Ball State University
2012-2016
Major: Journalism
Minor: Textile design & Marketing
Skills & Interests
From strategizing marketing for startups to crafting dynamic communication strategies in fast-paced digital environments, I combine strategic thinking with creative execution to drive brand development, content creation, campaign management, and creative direction.
Known for creative problem-solving and balancing big-picture strategy with hands-on execution, I’m also an organizational powerhouse—juggling multiple tasks and coaching diverse teams with ease.
With strengths in market analysis, omni-channel strategy, and team leadership, I excel at turning ideas into results-driven campaigns.
Core skills:
Content strategy | Omni-channel marketing | SEO | CRM | Consumer research | A/B testing | Earned/ paid media | AI prompting
Interests:
Technical outdoor sports | History nerd | Aspiring cheesemonger
Fun facts:
Former dog treat founder | Outdoor gear junkie
CONTACT
Phone: 920-609-4503
Email: blvanalstine@gmail.com
Location: Midwest
LinkedIn